The battle for the super online intensifies The purchase of the fresh product online is the last link in the chain. Although success has resisted so far, users increasingly demand this service and supermarkets know that the last mile is in the fresh Convenience, time savings and a great capacity to control spending are the advantages that the purchase of online food provides to users. So much so that, according to the FoodISDIgital study conducted by Ipsos, we save more if we buy online. Therefore, it is not surprising that e-commerce in this sector has grown in value by 24.5% in the first quarter of 2017, according to data from Kantar. The acceleration that the pure players have granted to the channel continues to have an effect, and this sales platform advances two tenths with respect to 2016 and already represents 1.2% of household spending on consumer products. In addition, according to this consultancy, the online channel can curb in the medium term this tendency to i...
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