They create a sensor to measure the ultraviolet radiation in the mobile


They create a sensor to measure the ultraviolet radiation in the mobile



L'Oréal launches UV Sense that works without a battery and sends the data to the smartphone



   Cases of skin cancer cases increased by 38% during the last four years, which represents an increase of almost 10% per year. The Spanish Academy of Dermatology and Venereology (AEDV) places the focus on the prevention and early detection of this disease that causes 600 deaths annually in Spain.

L'Oréal, through its brand of skin care dermatology, La Roche-Posay, has launched UV Sense, the first sensor that works without a battery to measure individual exposure to ultraviolet rays.

The new wearable is less than two millimeters thick, nine millimeters in diameter and is designed to be used on the thumbnail. UV Sense is accompanied by a mobile application, available on both iOS and Android, which translates and transfers data from the sensor using NFC (Near Field Communication) wireless technology.

The app offers attractive information to the consumer that details when the user should be careful with their exposure to UV rays. The data is included in a profile that describes user exposure levels, with additional tips for protection and solar safety habits are encouraged such as spending time in the shade or applying sunscreen frequently.

"The technology within UV Sense is a pioneer and has a great potential to impact the future of technology and wearables," explains Guive Balooch, world vice president of the L'Oréal R & D Technological Incubator.

The device is another step in innovation for social protection in wearables started in 2016, when La Roche-Posay launched the first elastic skin sensor to monitor exposure to UV, My UV Patch, distributing more than one million free of charge of patches in 37 countries since its launch.

Consumer studies showed that My UV Patch had a positive impact on sun safety behaviors: 34% applied sunscreen more frequently and 37% tried to stay in the shade more regularly.

"With the My UV Patch opinions, we set out to create something that combines problem-solving technology with human-centered design, offering real-time data and longer wear and tear on a discrete product that adapts to any style of life, "says Balooch.

The product will reach the US market this summer, while its global launch is scheduled for 2019, for an estimated price, even without confirmation, of 50 euros.

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