Half of mobile apps share with third parties the location of their users


Half of mobile apps share with third parties the location of their users


The sale of data to companies outside the business is an illegal practice


   Almost half of the most downloaded mobile apps send the location of the device to third parties, while 18% send the name of the user and 16% share up to their email address with other companies, data that applications sell to get financing to advertising companies.

An exchange that is an illegal practice but carried out by almost half of the developers of 'apps', according to data from the Federal Trade Commission of the United States.

   This shows that data traffic occurs not only due to the negligence of users when accepting conditions of use, but also because of the applications themselves, according to a study carried out by the software development and management services company. of personal data PrivacyCloud.

The sale of data to marketing companies so that they reinforce user perles is the source of income that provides the greatest value for app developers.

The use of this strategy does not have any kind of relationship with the services offered by the different applications, nor does it obtain consent from users for data management. In these cases, the actors benefited are the data brokers, people who traffic with the data obtained by the apps and sell them to interested companies.

The first of the suggestions is not to sell the user data, because even if a user accepts the conditions of use during the installation this does not give right to reveal intimate data. It is permissible to analyze the usage patterns and collect information from users to adapt and improve the application experience.

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