Facebook will prioritize the posts of friends on your wall


Facebook will prioritize the posts of friends on your wall



The changes will harm the interests of companies and media in the social network



    After having boosted the video, having stimulated the publication of Instant Articles for media and corporations; Facebook takes a 180ยบ turn and changes its famous algorithm to prioritize the publications of contacts and groups in the wall of the social network instead of the announcements of companies, brands and media.

The CEO of the company, Mark Zuckerberg, has acknowledged that public corporate content now accounts for most of the platform's space and that the measure will reduce the time dedicated to the social network.

Zuckerberg has posted an entry through his personal profile where he announced that Facebook will experience "a great change", which will seek to enhance social relations through its platform.

The first modification will occur with the increase of the frequency of appearance in the News Feed of publications of contacts and groups.

As a result, the founder of the social network has confirmed that these changes will mean that less public content will be shown "of businesses, brands and media". As he explained, the company is aware that its users question that this type of publications is "displacing" personal moments.

The social network has justified that this situation is due to the fact that videos and other types of public content have "exploded" in the social network "in recent years", surpassing in quantity to that disseminated by its own users. Because of this, he added, what appears on the wall has "moved away from the most important thing that Facebook can do: help us connect with each other".

However, the co-founder of the social network has acknowledged that he expects that the time spent on Facebook by its users "will be reduced", but at the same time he trusts that this time "will be more valuable". "If we do the right thing, I believe it will be good for our community and our long-term business," he has ruled.

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