Apple Devices, you are responsible for your privacy
This year a recurring theme has been discussed in the main conferences of the technology industry: Facebook and other giants of the sector keep telling us that they have learned from their mistakes and that they will be much more considerate of the sensational things they plan to do in the future.
Apple has been undaunted by this narrative. It was surprising how company executives avoided talking about the argument against the technology industry on June 4 on the stage of their annual developer conference.
Although Apple recognized the darkest side of society's obsession with the digital world, it did not even come close to mentioning the idea that its own technology might have something to blame.
Apple did announce several novel mechanisms to allow adults and children to reduce the amount of time they spend on their phones. For example, a tool called Screen Time aims to help iPhone customers manage the time they spend on their devices. You can also add limits to the time you use certain applications. In addition, parents may use Screen Time to restrict the way their children use their iPhones.
Apple's vice president of software, Craig Federighi, said the company believed that the time had come to address the enormous impact that smartphones have on a day-to-day basis. "For some of us, it has become a habit of such magnitude that we may not recognize how distracted we have become," he said.
These functions seem quite useful - we will know for sure this year when they release them to users. If they really pressure users to stop wasting so much time on Facebook and YouTube (where making people waste their time is a good part of the business plan), it's sure to cloud Apple's relationship with other companies in the business. sector.
However, that is not Apple's problem; The company is busier in selling you a new phone.
Apple is also using a considerable amount of resources to make its watch independent of its phone, a trend that will eventually create more opportunities not to use a phone. Do you carry an Apple Watch instead of an iPhone? Over time, Apple will give the same.
However, in the June 4 event, Apple's support for so-called "digital well-being" often clashed strangely with a more important goal for the company: to make the digital world so incredible that you could not resist it.
The next iPhone will allow you to turn your face into an emoticon and now you can even make a "language detection": an animated version of your face can get the language out when you do it. With the new augmented reality system from Apple, the iPhone can make the Lego become video games. However, is not it a little problematic that you can not even play with some laymen without looking for your phone?
Apple wants to get away from the "technological repercussions" with the emphasis it has placed on the privacy and disgust that has recurrently manifested by the excess of the advertising industry on the Internet. On Monday, the company said that its Safari browser would disable tracking software ( cookies ) that advertising companies such as Facebook and Google incorporate into websites to monitor the activity of users on the Internet.
Safari's new feature is a direct hit to the data-gathering practices of large Internet companies that Apple has tried hard to distance itself from.
Apple argues that it has always been one of the largest companies with the highest ethics in the technology sector, so it should not be in the same group where organizations like Facebook are.
However, that argument has always been a bit complicated. Apple benefits from our obsession with social software; People buy their powerful phones to use Facebook, YouTube, Instagram, Snapchat and WhatsApp. Google pays billions of dollars a year to Apple for the privilege of being the iPhone's default search engine.
"We seek to put the customer at the center of everything we do," was something that Tim Cook, Apple's executive director, said several times at Monday's conference.
That sounds as much a promise as an ambiguous defense. Apple will give you the world. What you do with him is your problem.
Apple has been undaunted by this narrative. It was surprising how company executives avoided talking about the argument against the technology industry on June 4 on the stage of their annual developer conference.
Although Apple recognized the darkest side of society's obsession with the digital world, it did not even come close to mentioning the idea that its own technology might have something to blame.
Apple did announce several novel mechanisms to allow adults and children to reduce the amount of time they spend on their phones. For example, a tool called Screen Time aims to help iPhone customers manage the time they spend on their devices. You can also add limits to the time you use certain applications. In addition, parents may use Screen Time to restrict the way their children use their iPhones.
Apple's vice president of software, Craig Federighi, said the company believed that the time had come to address the enormous impact that smartphones have on a day-to-day basis. "For some of us, it has become a habit of such magnitude that we may not recognize how distracted we have become," he said.
These functions seem quite useful - we will know for sure this year when they release them to users. If they really pressure users to stop wasting so much time on Facebook and YouTube (where making people waste their time is a good part of the business plan), it's sure to cloud Apple's relationship with other companies in the business. sector.
However, that is not Apple's problem; The company is busier in selling you a new phone.
Apple is also using a considerable amount of resources to make its watch independent of its phone, a trend that will eventually create more opportunities not to use a phone. Do you carry an Apple Watch instead of an iPhone? Over time, Apple will give the same.
However, in the June 4 event, Apple's support for so-called "digital well-being" often clashed strangely with a more important goal for the company: to make the digital world so incredible that you could not resist it.
The next iPhone will allow you to turn your face into an emoticon and now you can even make a "language detection": an animated version of your face can get the language out when you do it. With the new augmented reality system from Apple, the iPhone can make the Lego become video games. However, is not it a little problematic that you can not even play with some laymen without looking for your phone?
Apple wants to get away from the "technological repercussions" with the emphasis it has placed on the privacy and disgust that has recurrently manifested by the excess of the advertising industry on the Internet. On Monday, the company said that its Safari browser would disable tracking software ( cookies ) that advertising companies such as Facebook and Google incorporate into websites to monitor the activity of users on the Internet.
Safari's new feature is a direct hit to the data-gathering practices of large Internet companies that Apple has tried hard to distance itself from.
Apple argues that it has always been one of the largest companies with the highest ethics in the technology sector, so it should not be in the same group where organizations like Facebook are.
However, that argument has always been a bit complicated. Apple benefits from our obsession with social software; People buy their powerful phones to use Facebook, YouTube, Instagram, Snapchat and WhatsApp. Google pays billions of dollars a year to Apple for the privilege of being the iPhone's default search engine.
"We seek to put the customer at the center of everything we do," was something that Tim Cook, Apple's executive director, said several times at Monday's conference.
That sounds as much a promise as an ambiguous defense. Apple will give you the world. What you do with him is your problem.
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